why? observing the real world social activity can reground us to see what real social activity look like so that we don’t get lost designing online social interaction.
how? grab a partner and go observe some where! (why working with partner when doing observation? Force you to talk about your idea, and rethink your assumption.)
constantly look for funny/weird things in the world. Keep observing.
while observing, be sure to balance the overwhelming information.
the environment plays a big role in shaping social interaction
while observing, broaden up your mind, be aware of tunnel vision, take account of the overall interaction
30 mins observation exercise and insights:
on the busy square, some people are dancing while some just stand aside and watch, and some sit at the corner to study -> different level of participation: comment, likes/thumbs up
give people something to talk about: people with dog are easier to talk with because it is easy to talking about the dog -> facebook memory, things that happen one year ago to encourage you to talk to your friends
First move or norms, people like to follow trend-> the system give you the first like?
figure of authority -> celebrity on social media, 知乎大v
design for commitment: choose one : work or chat ? Starbucks’ small tables
smokers: the engagement time of conversation is kind of set to how long it takes to smoke a cigar -> meme me for 1 min
signaling attention to people: they might not be fully engaged